【外資製薬メーカー】Market research/担当課長・課長

一次、二次市場調査に基づいて顧客の洞察と市場情報の理解を提供

仕事内容

・The Market Research team belongs to Customer Insights-Experience and Strategy, in the Marketing department, and is one of the core functions with Commercial analytics, Forecasting, and New Product Planning. This role is to provide an understanding of customer insights and market information based on the primary/secondary market research among customers (HCP, Patient, Payer, Co-medical, Caregiver).
・Market research team usually partners with various cross functional teams depending on the project scope and objectives, such as Brand team, CEIT/MCE, Medical, CA, and also global/IBU to address to each of their business needs.

Overall Job purpose：
・Market researcher is expected to be a strategic partner as an “insight expert” who works with brand team and other subject matter experts to uncover customers’ unmet needs and define marketing opportunities by the clear logic and prioritization.

・The market researcher demonstrates a deep understanding of the needs of the customer and how the customer’s insights can be incorporated into the brand strategy to better select solutions that would boost the brand to thrive.

Responsibilities：
・Lead and manage the market research projects to achieve objectives independently, with managing the timeline, resource/financial requirement of business partners in the most efficient way.
・Serve as a key resource within an assigned therapeutic area business and provide recommendations to influence on critical decision-making points (listed below as examples), by leveraging primary/secondary market research results.
・Localization of global brand strategy (MOT, Patient journey, Message development etc.)
・Design the local executional plan (Segmentation, White card creation, DAC campaign etc.)
・Brand health assessment (basically, belief perspective)
Business case assessment (input to forecast, analysis done by commercial analytics etc.)
・Launch readiness / Customer planning process
Develop holistic approach in measurement/learning plans of annual market research projects liaising and making alignments with the assigned therapeutic area brand team, and relative subject matter experts.
・Share learnings within the market research team, and beyond functions to synergize and enhance the capability of marketing approach to explore customer insights and link them to the brand strategy/execution improvement.
・Explore the innovative approach of understanding customers insights to boost productivity
Exchange information with IBU LMR( market research) organizations as a IBU family in a timely/frequent manner in order to develop the best practices of market research approaches.
・Closely communicate with the global LMR especially during the series of brand plan development research projects for the pre-launch, and early stages of post launch brands.

仕事内容（変更の範囲）

従事すべき業務の変更の範囲 ：当社業務全般

応募条件

【必須事項】

・ Bachelor’s degree
・Knowledge and experiences with marketing fundamentals (4Ps) and Marketing Framework
・Minimum 3 years of experiences in Market research or either Marketing with demonstrate fundamental knowledge of the role of primary/secondary data　
・Experience in either healthcare industry or market research vender/professional firm
・Basic skills of Microsoft excel to use/read the cross tabulation
・Effective project management and execution skill
・Strong communication, presentation skills in the cross functional teams, and with Sr. leaderships
・Critical thinking, logical thinking, analytical ability, strategic thinking ability
・Problem solving skills (anticipate and resolve complex business problems, independently)
・Positive attitude, flexible for changes, aptitude to analyse from complex information to answer to ‘why’
・Written and oral Japanese and English skills, both at business level and above.

【歓迎経験】

・Effective communication
・Peer coach other members, and leadership mindset to drive forward
・Knowledge and experience of statistical approach of quantitative data analysis

【免許・資格】

【勤務開始日】

応相談

学歴

大学卒以上

雇用形態

正社員

試用期間

6ヶ月

勤務地

兵庫

勤務地（変更の範囲）

就業場所の変更の範囲 ：将来のキャリアの一環として、神戸本社・東京支社・西神工場・ 海外オフィスでの勤務をする場合もありうる

転勤の有無

転勤なし

受動喫煙防止措置

敷地内禁煙（喫煙場所なし）

勤務時間

フレックスタイム制
フルフレックス（コアタイムなし）
標準　8：45～17：30
フレキシブルタイム：5時～22時内で勤務。（ただし、一斉休憩を除く）

勤務開始日

応相談

休日休暇

年間休日数：125
完全週休2日制
年間有給休暇：入社月の区分に従い入社の翌月1日に付与　10日 ～ 20日
法定休暇：年次有給休暇
特別休暇：夏季休暇、年末年始休暇
その他休暇：慶弔

年収・給与

年収　　700万円～　経験により応相談

諸手当

住宅手当、通勤交通費など

昇給

有り

賞与

年三回（6月、12月、3月）

採用人数

1名　

待遇・福利厚生

通勤手当：有
寮・社宅：有
住宅手当：有
宅援助制度、借上社宅制度、グループ補償制度（医療費・歯科医療費補助制度等）カフェテリアプラン制度

各種制度

健康保険：有
雇用保険：有
労災保険：有
厚生年金：有
定年：60歳
退職金制度：有

選考プロセス

１）書類選考
２）一次面接
３）最終面接