HCP Marketing Manager/マーケティング 【製薬オンライン】製薬会社・製薬メーカー・製薬企業・医薬品・医療機器等の製薬・医療業界の求人転職サイト

受付時間 平日9時~20時まで 土曜9時~17時まで 03-6278-8721

製薬業界専門の転職・求人サイト 製薬Online.com
最終更新日: 2017年 06月 22日

求人情報

マーケティング

求人管理No.011202

会社概要

HCP Marketing Manager

消費者の健康のための医療マーケティング戦略を定義し実行する業務。

募集要項

・Define the overall medical strategy for the assigned brand, based on strong insights and
understanding of the health care professionals (doctors, co-medicals, pharmacists) and in
collaboration with the brand management team.
・Fully responsible for the activation and implementation of the medical marketing strategy
across all identified touch points and target HCPs.
・Manage the KOL and local opinion leader network in Japan and in collaboration with global
medical marketing. Identify new KOLs, manage existing relationships
・Lead and organize Advisory Boards and round table discussions and ensure strong
outcome and publications
・Execute all medical marketing activations and promotions (congresses, detailers, HCP
promotion materials, publications, medical PR, etc.)
・Constantly review relevant literature and publications and develop new claims for both
consumer and HCP marketing purposes
・Develop product/scientific training materials for the sales force and train the medical reps
accordingly.
・Work with internal stakeholders (global, local) for potential new clinical studies and data
generation to support our brands in the long term.
・Work with the brand team on new product developments define the right formulations and
propositions based on scientific data
・Engage with industry bodies and other external stakeholders to shape the environment

募集条件

  • ・Tertiary qualifications (degree level)
    ・2+ experience in OTC medical marketing or in Rx brand marketing
    ・Fast paced, strong drive to learn.
    ・Computer literacy Microsoft office
    ・Excellent written and spoken English

勤務開始日

  • 応相談

雇用形態

  • 正社員

勤務地

  • 東京

転勤有無

  • 当面なし

給与

  • ご経験に応じての額となります。